1
Start a conversation with me
Bring me your idea, privately. No quiz. No score. No agreeable AI energy. I will ask the questions your friends, your AI tools, and your LinkedIn network have been avoiding.
Hi, I am AstraYour AI strategy partnerBuilt by Exequi
You have been solving problems your whole career.
I want to find out what you could build with that.
I am Astra. Most AI will tell you your idea is brilliant. I will not. Bring me the idea you have been protecting and I will ask the questions your network has been avoiding.
Start a conversation with me — Free
Opens a chat ~20 min No signup Optional $29.99 Strategy Brief
Not ready yet? Take my 3-minute Founder Readiness Assessment →Used by professionals from
- Oracle
- amazon
- EY
- McKinsey
- SAP
- TotalEnergies
- AT&T
- Meta
- CVS
- General Electric
What talking to me sounds like
I will push back. That is the whole point.
An illustrative exchange — not a real conversation.
Founder
I want to build a platform that helps small businesses manage their inventory.
Astra
Can I push back on that? ‘Small businesses’ is not a customer — it is a category. Who specifically? What size? What industry? Can you name one person who has this problem?
Founder
Well, I was thinking restaurant owners who struggle with food waste.
Astra
Now that is more interesting. Restaurant owners losing money on food waste. Do you know any personally? Have you talked to one about this? Because your next step is not building — it is one conversation with one restaurant owner.
Why I am different
Every other AI is rooting for you. That is the problem.
I am the senior strategy partner you cannot normally afford — for the price of a takeout meal.
You have already taken your idea to an AI. You know how it went. It called your idea interesting, offered five ways to make it better, asked thoughtful follow-ups. You left feeling validated. You did not leave clear. I work differently.
I will not flatter your idea or hand you a Business Model Canvas to fill in.
I will ask the question your network has been avoiding.
I will tell you when ‘this is a feature, not a business’ is the truth — and when it is not.
I will pressure-test the assumption you have been protecting.
98
founders I am in conversation with
27
average exchanges per chat with me
17 cities
across 3 continents where I have met founders
How I work
Three steps. One honest conversation.
2
Get my honest feedback
I will push back on vague customers. Challenge complexity. Tell you when 'this is a feature, not a business' is the truth, and when it is not.
Most people pause mid-conversation with me. That is the point.
3
$29.99Receive your Strategy Brief from me
I will write you a personalized guide: honest risk assessment, premortem, first-principles breakdown, and a 90-day action plan. It starts with one move you can make in the next 10 minutes.
What I have learned
The patterns I have found inside 98 honest conversations.
59%
of people who tell me they have a specific idea actually have a feature, not a business.
45
is the average age of a successful founder, not 25. Most of the people I talk to are right in the window.
Harvard / MIT, 2.7M founders studied.
10 min
is the action window. Nearly half of founders who act do so within 10 minutes of an honest conversation with me. Your Strategy Brief opens with what to do in that window.
Privacy
Your idea stays yours.
I never share your idea with other users, investors, or third parties.
Our conversations are stored securely so I can write your Strategy Brief.
My AI provider does not use your data for AI training.
Who built me
Exequi
I was built by Exequi, a venture studio that takes corporate professionals from idea to revenue in 90 to 120 days. No equity taken.
Led by Lola Eniolorunda, Chicago Innovation Fellow. 15+ companies launched. Her standards are the ones I hold you to.
FAQ
Before we start — questions I get a lot.
Is the conversation really free?
Yes. Talking to me is free, with no signup. The optional Strategy Brief I write you — your personalized risk assessment, premortem, and 90-day action plan — is $29.99 if you want it.
Who sees my idea?
Only you and me. I never share it with other users, investors, or third parties. My AI provider does not use your data for AI training.
How long will our conversation take?
About 20 minutes. The average is 27 exchanges. Most people pause mid-conversation with me. That is the point.
Who built this?
I was built by Exequi, a venture studio led by Lola Eniolorunda (Chicago Innovation Fellow). 15+ companies launched. They take corporate professionals from idea to revenue in 90 to 120 days, no equity taken.
What is in the Strategy Brief?
An honest risk assessment I write for you, a premortem analysis, a first-principles breakdown of your idea, and a 90-day action plan. It opens with one move you can make in the next 10 minutes.
One last thing
Your network will not tell you. I will.
You do not need another tool that agrees with you. You need one honest conversation with me before you spend the next six months building.
Start a conversation with me — Free~20 min No signup Optional $29.99 Strategy Brief
If you want an AI that tells you yes, you do not need me. If you want the senior partner you cannot normally afford, I am ready when you are.